If you haven't had the experience of interpreting your design into 3D you might be wondering, "Why do I need this?"

Well maybe you don't. Your workflow may work better with hand renders or sketches and your clients might be accustomed to using those as a point of reference. But let's face it, hand renders are difficult to produce, difficult to modify and render artists are becoming hard to find.

There is also a new generation of client who expect an elaborate 3D render as part of the whole package. Something they can email across the world or post on a web page.

3D renders work as a design tool, a marketing tool and are especially good with clients who are having difficulties visualizing your ideas.